Virtual Roots Agency

Is anyone else feeling that buzz in the air? That’s right, spring is on the horizon here in the beautiful Niagara Region, and I can’t tell you how excited I am. There’s something magical about this time of year, as the frost gives way to bloom and the whole area seems to awaken with a vibrant energy. And it’s not just me; local businesses across Niagara, from wineries in Niagara-on-the-Lake to the family-friendly attractions in Niagara Falls, are all buzzing with anticipation.

As the owner of Virtual Roots Agency, I’m right there with them, brainstorming and strategizing on how to make this season unforgettable for everyone who visits. We’re all in this together, trying to grip the attention of tourists and show them the unique charm that our region offers.

Speaking of travel, I’m currently in the midst of planning my own getaway to Manitoulin Island. Yes, even a Niagara local like me loves exploring our beautiful country! This little adventure of mine has got me thinking about how, like me, thousands of families are right now scouring the internet for their perfect spring destination. They’re looking for the best winery in Niagara-on-the-lake, Jordan and Vineland and all the family-friendly activities in Niagara Falls like Clifton Hill, The Bird Kingdom and The Butterfly Conservatory.

With so much to choose from, it’s clear that there’s a lot of competition out there. Every one of us, from the smallest boutique like Beechwood Donuts and The Office to the largest attraction like Great Wolf Lodge and The Midway, needs to bring our A-game. It’s all about making it onto that coveted bucket list of travelers, showing them that a trip to Niagara is not just a visit but an experience to remember.

So, how do we do that? How do we market Niagara business’ to tourists?

It starts with passion—a love for what we do and the desire to share that with every visitor. Then, it’s about connection. In this digital age, being seen isn’t just about flashy ads or big billboards; it’s about making genuine connections with people. Sharing stories, offering a peek behind the scenes, and making everyone feel like they’re part of the Niagara region even before they arrive.

I wrote this Guide to digital marketing in the Niagara region to help all Niagara businesses thrive this summer.

Remember tourists are currently searching “The Best Winery in Niagara-on-the-lake”, “Family Friendly Activities in Niagara Falls”, “Where to eat in Niagara”, “What is there to do in Niagara Falls this weekend”