About

I’m Meg, a Niagara-born brand strategist, business consultant, and marketing expert dedicated to helping local entrepreneurs grow with purpose.

As a lifelong Niagara resident, I know this region inside and out—its people, its businesses, and its unique challenges. More importantly, I understand the power of community-driven branding and how Niagara businesses can stand out while staying true to their roots.

With deep connections across the Niagara business landscape, I help startups, solopreneurs, and established brands craft strategies that go beyond marketing—focusing on storytelling, positioning, and long-term growth. Whether you’re launching a new venture, rebranding, or looking to build stronger local visibility, I’m here to help you turn your business into a recognizable, trusted brand in the Niagara region.

Ready to build a brand that thrives in your community? Let’s talk.

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I’m Meg

Welcome to Virtual Roots Agency, social media mangers servicing the Niagara Region.

We are here to uplevel your social media for your Niagara focused business. We work with Niagara’s best wineries, distilleries, realtors, brokers, shops, restaurants, clinics, and more. Our services include website audits, maintenance and support, email marketing, social media strategy and support, lead generation, blog writing, and more.

Let’s chat about how we can help your business grow online.

Let’s connect